Thursday, March 3, 2011
Social Media’s Impact on B2B Marketing Budgets?
- Digital spending moved ahead but failed to shake up the status quo. While B2B marketers wrestle with a more complex marketing mix, digital channels have finally gained much needed mindshare. Web sites and email topped the list of the most popular marketing tactics, and search marketing moved up six percentage points since our last report. However, conventional approaches like trade shows, PR, direct mail, print advertising, sponsorships, and executive events still dominated the marketing mix in 2009. Will 2010 show even more dramatic changes?
- Traditional tactics commanded the lion’s share of B2B budgets. Conventional marketing tactics continued to capture big chunks of B2B marketer budgets. In fact, traditional tactics had a tight grip on the five top spots in our list of the most expensive B2B tactics. Coming in sixth, the company Web site was the only digital tactic to scrape together a double-digit percentage of the budget.
- Social media managed to make only a few budget inroads in 2008-09. Virtual trade shows, community sites, rich media (video, podcasts, etc.), blogs, and other Web 2.0 tools like RSS subscriptions, mashups, and widgets got the B2B budget scraps. Yet, while marketers try to work out social media’s place in the marketing mix, we were pleased to see, when taken together, these tactics accrued more than 10% of the marketing budget. this year may show some surprising changes in this category. Marketing tactic choices and budgets may have changed, comments welcome. (Sources: http://seotrends.in)
Saturday, October 24, 2009
SEO Web Links Directory
India-Directory.org was started in 2005 by Solution Point to help site owners build back-links and promote their website(s). The site now have free and paid links with niche and subject-wise article submissions. They provide the most up-to-date directory resource links related to India. There are hundreds of changes to the website directory listings and delete inactive sites, changes are reported and made, hundreds of sites are reviewed and added every month.
With best collection of web links, India-Directory.org also include some site promotion tools, email alerts and free templates. It is fully Search Engine Friendly and have strict guidelines about what links, articles and other resources they list; which must be search engine and user friendly. This applies to every site and article listed.
They manually review every site URL and article before listing and any website or content found to be breaking the rules is removed straight away. Users can report errors found with any web site or PR Article on the web site directory lists. Webmasters, Site Owners and Visitors can rate and comment about links and content on this site which effects their position. They have systems to spot people trying to manipulate the system and banning them.
The latest and much anticipated addition in the Internet services is Article Directory. Article Directories enables the authors and site promoters to hand out their content so that the publishers can take hold of them for their web sites without creating much problem to both of them. This special privilege has eased out much fuss in distributing the written text document. They also provide Article submission service with free article writing by professional article writers. All our manual article submissions are relevant tailored with research for your website.
Get free submission to the major search engines, search engine submission companies, powered by multiple search engine submission, free web site promotion and submission services. India-Directory add and update new sites to the search index each time they crawl the Web, and encourage site owners to submit your website URL there.
Choose a Category and Submit Your Business Web Site to India Directory with Name, Web Link or Domain/URL, Email ID, Physical Office Address, Phone and Google Location Map as enhanced business listings. You can also submit articles as press releases and stories for publication. Get free submission to the major search engine for web site promotion using their on-line business links directory and yellow pages.
More at http://india-directory.org
Monday, October 19, 2009
Internet and Mobile Advertisements - Online Ad Company
Top Search Marketing Company offering Online Contextual Advertisement Solutions to web publishers for delivering billions of text and graphics-based ad impressions. Provides best ad-serving solutions for advertisers by analysing and rating publishing sites based on subject, user traffic and audience to the minute details.
This way, publishers can focus on inventory management solutions to leverage their content into better ad revenue, and advertisers get enhanced reporting & campaign management tools to constantly excel in their media campaigns. We cater these needs quite efficiently, effectively and economically.
SEO Trends offer Adserver Solutions, Pay Per Click Advertising, Search Engine Marketing and Media Planning Services through premier online advertisers,
publishers and agencies network
Thursday, October 8, 2009
Real Estate Times - Property News Magazine + Blogging Portal
Our mission is to "connect REAL investors, developers, brokers, consultants, investment bankers, fund managers, owners and landlords, lawyers & legal experts, architects, interior designers, vaastu consultants, media, technology firms and policy makers to promote best practices in the real estate marketplace."
The single most issue with brokers, builders, consultants, agents and commercial listing portals is that they have too many promises not kept. For example, a common promise is we will find a "Dream House for you". For example, assume my dream house is a penthouse overlooking Nariman Point in Mumbai that costs under INR 20 Million. But when I visit these links I find links to poorly executed pages covering tens of thousands of properties - the haystack in which I am left to find my dream needle. Good luck, guys! What a mess, what is missing?
Truth, honesty and a real media. Most sites I visited spoke to me with a different voice, unconvincingly. If I brand myself as a "top builder," what is it that I build? What does this term mean to real/potential home owners? What is my site doing to support that claim and extend best housing experiences to the customers? If I am a marketing expert, what does that mean? When I claim to be a marketing expert, how am I extending that claim on my website in a great way so that my positioning statements are well supported? To support all the stakeholders and rather than pure theorizing, we focused on creating a solution - a strong, open, social and living solution, we call it "Real Estate Times"!
Real Estate Times have lots of innovative features for real estate professionals and general public! We also bring you new thoughts with our panel of Editors, Writers and Experts. Features prolific articles, news reports, upcoming events, property classified listings, new projects, expert reviews and special columns on the many facets that mark dramatic changes in Global Real Estate Business.
We publish Current and Hot Real Estate News, Announce Real Estate Press Releases, Rental Apartment Listings, Offer Newsletter Services, Architecture, Interior Tips, Construction Industry, City Profiles, Investment Avenues, Market Analysis, Legal and Market Advice to help purchasers and investors Building a Home, Buying a Home, Selling a Home, Understanding Market Conditions, Facilitate Estate Agent Marketing (MLS), Create Awareness among Realtors and policy makers, Run Publicity Campaigns, Showcase New Projects, Apartments, etc.
Frequently asked questions and answers about real estate. Do you have a question you need answered? Leave your comments, you might find the information you need. This is a free consumer advocate site giving you tips on buying new, used or second homes. You'll find tips on financing, mortgages, loans, real estate agents, insurance, negotiating, builders, scams, and more.. avoid Buying/Selling Mistakes
All listings now appear on Real Estate Times & 2letservice.com. We now have special New Projects, Events and Interview Sections. Submit Press Releases, Special Offers and your Own Personal or Official Blogs. Share and Promote! We aim towards creating a free & transparent online publication news media to facilitate organized realty in South Asia, especially India. Real Estate Times is an eMagazine & News Portal and we are neither dealers, builders or provide real estate agency services, you should contact the advertisers directly to get more on their ads, listings, offers, etc.
You can Contact us for Advertising and Media Services ONLY, clearly mentioning your objective, budget, company name, address, contact person and land phones. Incomplete messages will have to be ignored.
Thank you for visiting.
Team - Real Estate Times
http://realestatetimes.in
Tuesday, October 6, 2009
Launch of Social Media Services through Convergence of Marketing, Advertising and PR
A quality search engine optimization plan is an essential part of on-line marketing, even if your company is the only company in city. He was speaking during the launch ceremony of their Social Media Services Offering through Convergence of Online Marketing, Advertising and PR.
"If potential customers are looking for a product or service that only you or a handful of competitors provide and they cannot find it easily through Internet search, they will just give up. A website that is not search engine friendly is as bad as not having a website at all. The purpose of having a website is to create a comprehensive online presence, regardless of the product or service offered.", he added.
In today's world, corporate barriers control customer experiences rendered through various departments from product marketing to customer service. Giving all stakeholders a real voice in that process — via phones, email, mail, participation and social media — has been the antithesis of many corporate cultures for decades. Mr. Kumar says, use of social media as a marketing mix is better than hiring some urban-connected individual for getting brand attention. Firms should craft a strategy and understand what their business objectives are. And it means never, ever taking eye off the customer and doing what matters - providing value to them. After all, isn't that what you're in business for?
In the world of Internet, you never get a second chance to make a first impression, every single piece of copy or web page, every minute of video, every utterance you make can become a decision point for someone. It may be a potential customer, a prospective employer, maybe even a family member. Make your actions count - hire the right social media agency. Social media encompasses more than Facebook, Orkut and MySpace (who still command popularity), and includes things like blogs, wikis, and Twitter. Of course, all of these mediums are still in the experimental phase when it comes to ad formats and measurement, ranging from the new Facebook Pages to the Twitter Brand Sponsors.
As per Mr. Sagar Kumar, Social Media Marketing is on the rise because it has a great ROI and it can be micro-targeted at an audience and it is much easier to scale up and scale down than almost any other kind of Marketing. With budgets for social media marketing clearly on the rise, once best practices are established, those remaining skeptical about the medium may also jump in, and overall spending should continue to grow. Perhaps, at that point, we can even conclude that social media is indeed an industry.
Established in 2004, Solution Point is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered communication solutions, including web-based content management, web design, graphic design, custom web software applications, search engine optimization (Organic SEO), and digital media solutions. For more information, call 91-11-4168-1410 or visit www.solutionpoint.in.
Monday, July 27, 2009
Drupal, Wordpress, Joomla or Custom CMS?
CMS Services Overview: When we discuss designing and implementing a Web site employing Drupal, Wordpress, Joomla or Custom CMS, we use this process as a basic guideline. We take a pragmatic approach about which parts of the process we use based on the type of project, client, and time limitations. Any process we select is to be used pragmatically to adapt to different situations. Sometimes a more in-depth research on users is needed, while other times a simple characterization of them is fine.
Understanding the business goals of the client and real needs of the users to be supported by their Web site are essential to developing a winning web solution. The clarity provided by their business goals helps us to create a clear language and organization of the content. It also give us enough ideas for a low-fidelity prototype that we could use as a way to involve our developer community in the design process. Site owner or client has to be asked as many questions.
Inclusion of the client meant that we were able to capture many of the real requirements early enough so that the scope was clear, helping to avoid problems later in the development process. Focusing on simplification made sure that only those requirements that made the most difference were included in the higher-resolution prototype.
To achieve a design (using Drupal, Wordpress or Joomla) that is both useful and usable, it is important to “Know The User”. So we engage users (and owners) from the beginning, giving them a sense of ownership and involvement that is necessary for a good working relationship. Information from the users also helps you make important decisions when addressing hosting and deployment issues. Wordpress as a CMS and Blogging System excels in simplicity and design flexibility, with a nice template you can easily manage a heavy traffic multi-user community driven portal website.
Separation of content from form: The efficiency and flexibility with which you style your content is fundamentally based on how well your content is structured. When generating content, therefore, it is essential to keep the structure of your content separate from its presentation. Using cascading stylesheets (CSS) is much easier when you insist on making the XHTML as semantically correct as possible.
In Drupal you can find methods for modularizing your XHTML structure using template files. However, we found several useful techniques to improve the structure and findability of styles within theme CSS, including:
- Splitting out styles for certain aspects and regions of the Web site into their own files
- Creating a consistent order to all styles by listing them alphabetically
- Using findable characters within comment blocks at points in the CSS to aid search
We use good tools during development process like Eclipse and Concurrent Versions System (CVS). In a group development effort, CVS proved quite beneficial in tracking code changes and allowing us to work in parallel, but it also aligns well with any version or revision updates to the Drupal or Wordpress core code.
Learn by example: Learning by example has proved useful. Spend time looking at the Drupal core includes and modules, contributed modules, and themes to see how things are implemented. Don’t be afraid to play with source code; it’s a good way to learn what others have done in their modules and themes. Experiment by adding or removing code, and see how Drupal’s behavior changes. The best part is that because you have stored the code in CVS, you can always revert back to the original files.
Joomla includes features such as page caching to improve performance, RSS feeds, printable versions of pages, news flashes, blogs, polls, website searching, and language internationalization. Like Drupal and Wordpress, it is written in the PHP and uses the MySQL database by default.
Drupal is heavy on elements like Document Management and Complexity in UI Theme Designing. The majority of these items are functions or features needing improvement in the Drupal CMS. Joomla also fails to deliver in such elements as user permission, content management, multi-site management, and standard’s compliance. Joomla fails in elements that are more architecture centric.
Taking the flip side, Joomla as a CMS appears to excel in elements that can be identified as functional, while Drupal succeeds in the architectural elements. You choice depends on your priority for these elements – architecture or function. We have developed high traffic web portals and CMS solutions using both Drupal (Ex: Real Estate Times) and Wordpress (Ex: SEO Trends). We believe it is more important for a CMS to have better architecture.
Drupal Development: Our support team provides technical assistance throughout the process of installing, operating and maintaining Drupal 5.x and 6.x websites. From the beginning of your installation process through application development and ongoing maintenance, Solution Point can provide technical support to ensure project success.